Q&A with Claudia. Interior Designer, Creative Director and Owner of Endlessly Lush
Musa Creativa (MC): Tell us about you and your work.
Claudia: I’m the Creative Director and owner at Endlessly Lush, Design, and Planning studio specialized in Bespoke Interior Design and Event Planning located in New York City. The studio leads the design and execution of interior renovations, new construction, and furniture installations. As a complement to Interiors, the design studio also executes intimate weddings.
MC: How is your personality reflected in your work?
Claudia: When I need to unwind, my escape can be described in four adjectives: Calming, elegant, sensual, intimate. This conglomeration of adjectives is what I seek for during my quiet time. Therefore, I tend to design spaces and events that reflect a similar vibe.
MC: What is creativity to you?
Claudia: Creativity means thinking and executing new imaginative ideas. It is having the ability to perceive the world in different ways. It means putting our right-brains to use for solutions that are both, aesthetically pleasing and beneficial for a greater population. Being creative is not the same as being innovative. One can be creative, but not necessarily innovative.
MC: How do you get inspired?
Claudia: I find inspiration in the possibilities for a better tomorrow and a more powerful community that is more content and aligned with their own selves. Knowing that my work could help improve the quality of life of others keeps me awakened and eager to continue creating.
MC: What type of activities help you overcome a creative block?
Claudia: In fact, creative blocks boost my creativity, and often times they help me think bigger! When facing this battle, I tend to step away from my assignment, and rather look at the big picture of what I’m trying to achieve. Usually, a 30-minute workout paired with my favorite tunes tends to relax my brain muscles!
MC: Can you tell us about your studio or workspace?
Claudia: City living for the past 10 years has inspired me to maximize the use of my dining room, which serves double-duty! During the day, my dining table is loaded with finish samples (i.e. wallcovering, rugs, fabrics, trims, tiles), and the table is cleared in the evening for dinner time. Throughout the years, I’ve managed to keep at least one decently sized closet to store all my physical samples.
MC: What elements of your life have influenced you as a Creative?
Claudia: Believe it or not, living and growing up in a conservative community did it for me! I knew something was off for the longest time, but I didn’t realize what it was until I had moved to New York City in 2010. (Took me 20 years to realize it!) I blossomed in New York City not only creatively, but also personally as I found myself in a place where I was truly comfortable in my own skin. Experiencing the city on a deeper level meant seeking freedom of expression that no one will ever take from me.
MC: Have you ever doubted your talent? If so, how did you work through your doubt?
Claudia: Of course! And it can sometimes be helpful as it helps me to soberly see my current limitations or simply recognize a half-baked or bad idea. But mostly, I try not to hold back from moving forward. When this destructive self-inner voice tries to attack, I talk it through with people to validate the real reason of my self-doubt, whether it be fear or simply having unreal expectations.
MC: Tell us about your favorite creation or design so far.
Claudia: Back in 2015, I co-created the office design for a global media agency in New York City. This project was unlike any other corporate project I have undertaken to date. It was looked at with a social-cultural lense that fostered innovation. We started with the story of a brand and the re-imagination of how the agency’s physical space could reflect their energetic corporate culture. The design pushed the boundary of corporate interior design. Today, the space boasts so much creativity and screams an ‘energetic and relaxed’ environment in every way! Check out the project here! https://officesnapshots.com/2015/04/13/initiative-media-new-york-city-offices/
MC: Como activas tu musa? How do you get into your creative zone?
Claudia: I plug away late at night or in the early morning before 9 am. Usually being alone without any distractions works better. I put on my favorite deep house tunes and plug away!
MC: Lastly, who are you inspired by right now?
Claudia: I’m simply inspired by the future version of myself. (Questions like these keep me motivated to work hard every day for what’s to come!) –What goals do I want to accomplish in 10 years from now? 20 years, 30 years? -What are the core elements in my life that have given me joy for the past 20 years? -Which personal values do I want to continue embracing for a lifetime?
Connect with the Interior Designer in the following platforms!
You can view my creations at www.endlesslylush.com. For eye candy, and more work publications visit the Gram, Facebook, and Pinterest, of course! (social media links below)
If you are a Creative and would like to share your story with us, or would like to submit your work for a possible feature in our magazine, you can email us at email@example.com.